When creating your own website, you will find that learning how to do it will take some time and some trial and error. Every pro thinks about trying to create their own site for years. While there definitely are advantages to creating your own site, almost every newbie begins with the beginner. Time and effort spent on other digital projects instead of running your online business. A sense of accomplishment and new skills will leave you feeling good, but they do not convert into a full-time income.
The ultimate goal of website builders is to convert web traffic to potential customers. The only way to do this is through targeted traffic that arrives at your website. Website builders come with drag-and-drop tools and keyword research tools. You can use these tools effectively to research keywords and find profitable words that are not currently being used but are frequently used by prospects.
Many website builders have a built-in analytics platform. Analytics software provides detailed information on what pages of your site are most popular. The more popular, the higher the bounce rate. Bounce rate is the percentage of people who land on your page within 3 seconds of arriving at the home page. If your bounce rate is high, then it means your prospect prospects are having a hard time finding your page. Your bounce rate is a major red flag.
Most e-commerce website builders come with the most basic of analytics software. They are limited, however, to the basic tracks such as how many unique visitors they send per day. You will need much more detailed analytics in order to target your website and make wise decisions on what products and services to market. You should choose an analytics platform that has integrated cross-platform usability and is user friendly for both yourself and your prospects. If you are not comfortable installing and using the analytics software yourself, you may want to consider hiring a professional e-commerce web consultant who will handle this responsibility for you.
Ecommerce website builders such as WordPress and Joomla offer drag-and-drop features. These are very similar to WordPress functions; however, they are more simplified and require less training time. You can drag-and-drop items from your shopping cart to any other part of the site as long as those items are applicable. The only downfall is that there is no preview of the changes, so you may need to spend some time learning how to use the drag-and-drop functions.
These are the two basic components included in every e-commerce website builder package. There are also additional components available through third-party vendors. When shopping around for the right add-ons, make sure they integrate seamlessly with your website builder and provide your company with the additional functionality you need to ensure successful customer satisfaction. Some of the other drag-and-drop tools available are drop-down menus, drop-down labels, radio-buttons, checkboxes, multiple sidebars, editable text boxes, and pop-up windows. To ensure you get the best performance from these tools, be sure that your chosen vendor offers trial periods or money-back guarantees.
Many e-commerce website builders include free add-ons such as forums, blogs, photo galleries, coupons, and contact us forms. The hosting service you purchase also plays an important role in the performance and success of your site. For example, if you use the WordPress platform, you may have to buy your hosting through a hosting provider. This type of hosting will enable your business to take advantage of higher bandwidth and disk space allowances for site files and data storage. If you are working with a limited budget, it may be beneficial to host your WordPress website on a shared server provided by another company.
Your website is the face of your business and one of the first things prospects will notice. It is important that your website is user friendly, search engine optimized, and visually appealing. Most visitors are turned off by poorly constructed websites and are more likely to explore a competitor’s site that is easier to navigate and visually stimulating. Investing in a high-quality website design can greatly enhance the overall conversion rates of your current marketing efforts.